Privacy Policy

Last updated: [04.09.2026]

This Privacy Policy explains what personal data we collect, why we use it, who we share it with, and your rights.

For information about cookies and similar technologies used on our website, please see our separate Cookie Policy.

1. Who we are

AllMatters ApS is responsible for the processing of personal data described in this Privacy Policy.

AllMatters ApS
Ravnsborggade 18
2200 Copenhagen N
Denmark
CVR/VAT: DK34687692
Email: support@allmatters.com

2. What data we collect and why

The personal data we process depends on how you interact with AllMatters.

When you visit our website

We may collect technical and usage information such as your IP address, device and browser information, online identifiers and information about how you use our website. We use this information to operate and secure our website, understand and improve how it is used and, where you have consented, measure and personalise advertising.

Our legal basis is our legitimate interests in operating and improving our website, or your consent where this is required.

When you place an order

We process information such as your name, contact details, billing and delivery address, order details and payment-related information. We use this information to process your payment, fulfil and deliver your order, handle returns and refunds, prevent and investigate fraud, and meet applicable accounting and other legal requirements.

Our legal basis is the performance of our contract with you, compliance with our legal obligations and our legitimate interests in preventing fraud and protecting our business and customers.

When you contact us

If you contact our customer service team, we process your contact details, relevant order information, correspondence and any other information you choose to provide. We use this information to answer your questions, provide customer service and resolve issues. 

Our legal basis is the performance of our contract with you and/or our legitimate interests in providing customer support.

When you subscribe to marketing

If you subscribe to our newsletter or other marketing communications, we process information such as your name, email address, purchase history and, where applicable, your interactions with our communications and website. We use this information to send you marketing and understand the effectiveness of our communications. Where required, our legal basis is your consent.

You can unsubscribe at any time using the link at the bottom of our marketing emails.

When you leave a review

If you leave a product review, we may process your name or display name, email address, product information, rating, review and any other content you choose to provide.

We use this information to collect and display customer feedback and help us and other customers understand experiences with our products. Our legal basis is our legitimate interests and/or your consent where applicable.

3. Marketing, analytics and cookies

We use Klaviyo to manage our email marketing. If you have subscribed to marketing communications, you can unsubscribe at any time using the link at the bottom of our emails.

We use Google Analytics 4 to understand how our website is used. We also use services from Meta, Google, TikTok and Pinterest for advertising, measurement and related marketing activities. We may use information about your interactions with our website, purchases and marketing communications to create audiences and make advertising more relevant to you.

These services may process information such as online identifiers, device information, website activity and interactions with our advertising. Where required, we only use non-essential cookies and similar technologies based on your consent. You can change or withdraw your consent at any time through our cookie settings.

For details about the cookies and similar technologies currently used on our website, please see our Cookie Policy.

4. Who we share your data with

We do not sell your personal data.

We share personal data with service providers where necessary to operate our website, fulfil orders and provide our services. These include:

• Shopify – ecommerce platform and Shopify Payments;
• PayPal and QuickPay – payment processing;
• ShipMonk – fulfilment and logistics;
• Webshipper – fulfilment;
• DHL and other delivery carriers – delivery of orders;
• Klaviyo – email marketing;
• Help Scout – customer support;
• Google – analytics and advertising;
• Meta, TikTok and Pinterest – advertising and measurement;
• Typeform – product quizzes and forms;
• Judge.me – customer reviews.

We may also share personal data with professional advisers, authorities or other parties where required by law or necessary to establish, exercise or defend legal claims.

5. International transfers

Some of our service providers operate outside the European Economic Area (EEA), which means your personal data may be transferred or processed internationally.

Where personal data is transferred outside the EEA, we use an appropriate legal mechanism as required by GDPR. Depending on the recipient, this may include an adequacy decision, the EU-U.S. Data Privacy Framework or European Commission-approved Standard Contractual Clauses.

You can contact us at support@allmatters.com if you would like more information about safeguards relating to international transfers.

6. How long we keep your data

We keep personal data only for as long as necessary for the purpose for which it was collected and to meet applicable legal requirements.

For example:

• Order and accounting information is retained for the period required by applicable accounting, tax and bookkeeping laws. In Denmark, this will generally be 5 years from the end of the financial year to which the records relate.
• Marketing information is generally retained while you remain subscribed. We may retain limited information about an unsubscribe request to ensure we continue to respect it.
• Customer service information in Helpscout is retained for an appropriate period after your enquiry has been resolved, currently 6 months. 
• Cookie and analytics information is retained according to the relevant technology and settings described in our Cookie Policy.
• Logistics partners have their own protocols, with ShipMonk set to anonymise data after 90 days and Webshipper after 6 months. 

When information is no longer required, we delete or anonymise it.

7. Your rights

Under GDPR, you have a number of rights in relation to your personal data. Depending on the circumstances, these include the right to:

• access the personal data we hold about you;
• correct inaccurate or incomplete information;
• request deletion of your personal data;
• restrict certain processing;
• receive certain personal data in a portable format;
• object to processing based on legitimate interests;
• object to direct marketing at any time; and
• withdraw consent where our processing is based on consent.

These rights are subject to certain conditions and exceptions under applicable law.

To exercise your rights, contact us at support@allmatters.com.

You also have the right to lodge a complaint with a data protection authority. Our supervisory authority in Denmark is:

Datatilsynet
Carl Jacobsens Vej 35
2500 Valby
Denmark
www.datatilsynet.dk

8. Changes and contact

We may update this Privacy Policy when our services, suppliers or legal obligations change. The latest version will always be available on our website, with the date of the latest update shown at the top.

If you have questions about this Privacy Policy or how we process your personal data, please contact:

AllMatters ApS
Ravnsborggade 18
2200 Copenhagen N
Denmark
support@allmatters.com