Small actions can make a big impact

Together with our community and partners, we’re driving a positive impact through various initiatives – from spreading awareness of how periods affect teenagers around the world and educating communities on menstrual health to donating cups to those in need.

Our impact so far

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    of waste saved by AllMatters cup users

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    pads and tampons avoided

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    of menstrual cups

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    in more than 27 countries

Environmental impact

Tampons, pads and panty liners (along with their packaging) generate more than 200K tonnes of waste per year – mostly ending up in landfills, sewages, on our beaches and in oceans. Unlike disposable period products, the menstrual cup is reusable for years and has a minimal impact on the environment compared to pads and tampons.

500 years

is how long it can take for pads and tampons to degrade.¹

Cultural impact

Periods are still surrounded by stigma and taboos everywhere. We want to elevate conversations in our platforms in a down-to-earth and truthful way – by initiating and supporting initiatives that promote this goal, not shying away from saying the word 'period', using red liquid instead of blue to represent periods, and much more.


of girls in the UK feel embarrassed by their period.²

  • Work within communities

    We support school nurses, gynaecologists and various NGOs through the donation of educational materials and sample products to educate communities about menstrual health and easier, healthier and greener period products.

  • CampusCup

    We continuously provide free menstrual cups to partner universities in the US, making periods on campus more sustainable. CampusCup has been featured in multiple media outlets, including Forbes. So far, we've worked with 140+ universities.

  • Taboo: Global Periods

    This platform's purpose is to use storytelling and photography to explore the economics, social relations, and gender discrimination linked to menstrual taboos and traditions in a wide variety of settings – from rural Africa to central London.

Social impact

Period poverty is an issue in all countries, regardless of income level – and it limits those who menstruate from exercising their basic rights, like going to school, working or even just socializing. Together with our partner NGOs, we aim to ensure those in need receive proper education about menstrual health and have access to period products. So far, we've donated 30K+ cups worldwide. 

1 in 10

African girls miss school during their period.³

Map of our partners

² Plan International UK
³ WASH United